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Microsoft Boosts Search
Posted on November 4, 2003
Microsoft is changing its search
strategy by improving its web crawler search service
and pulling out of the directory search business.
"We believe the search engine
is an OK service at the moment, but it can be significantly
improved. It's all about relevance, both with regard
to the query entered and to personalisation," said
MSN Search UK search business manager Robin Kellett.
"Say you search for Dartmoor
Pit Ponies - you may want to find a UK site, rather
than a US-based pony site. Most search engines do have
a local flavour, like Google.co.uk, but we think the
experience can be improved."
As yet there is no launch date planned
for the improved service.
Microsoft has extended its paid search
listing partnership with Overture, now owned by Yahoo,
until June 2005. On the directory search side, the company
has pulled out of its partnership with LookSmart in
the UK and will finish its US relationship with the
company in January.
Kellett said
he could not comment on recent rumours that Microsoft
has been trying to buy Google.
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