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Home > News > Web Marketing Breaking News

Breaking Web Marketing News -
New Features in Google

January 11, 2004

Google has updated its web search technology yet again, adding five new features that enable users to search beyond standard text queries.

Google's website now enables users to search for US area codes, Universal Product Codes (UPC), flight tracking information, Vehicle Identification (VIN) numbers and US Postal Service tracking numbers.

A search for a US area code will return a map of that geographic region at the top of the results page, while a search for a flight number will provide a direct link to flight status information.

By entering USPS tracking numbers into the Google search box, users will now see a direct link to the USPS website and information about the status of their package.

Typing in a UPC code will bring up more information about that specific product, while searching for a VIN leads to a link for a page with more information about the year, make and model of a specific car.

The new features further build on Google's "Search by Number" capability, announced less than a month ago.

This initially enabled users to search for FedEx and UPS parcel numbers, patent numbers, equipment identification numbers issued by Federal Communications Commission, and airplane registration numbers from the Federal Aviation Administration.

Other new features introduced over the last month, include a tool for searching text within books, and the integration of its shopping search service Froogle into its main web search.

Google said that international versions of today's new features, currently only available on the google.com website, will be available in the coming months.



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