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Web Marketing Breaking News
Google Confirms Introduction of New Algorithms
By Ross Dunn
Posted on June 11, 2003
Google has finally confirmed what SEO practitioners
have been assuming for weeks now. For the past three
months, Google has been tinkering with its ranking formulas
in order to introduce several new factors in clustering,
ranking and SPAM filtering. During this time, websites
that had once received Top placements have found themselves
bouncing around the Search Engine Results Pages (SERPs),
often dropping as far as 50 - 100th place in Google's
rankings. While Google has not issued any official statements,
an engineer at Google who writes under the name, "Google-Guy"
has confirmed in the SEO Discussion Forum, Web Master
World that the changes perceived by SEO professionals
were in fact being made, "on the fly" as Google
attempts to work out the kinks in their new systems.
The changes being introduced by Google
have made a significant impact on search engine rankings
and has caused a great deal of damage to many companies
dependant on Google listings. As Google is a private
company with no contractual obligations to the websites
listed in its directory, there is absolutely no recourse
for companies effected by a loss of position. Unfortunately,
at this time, Google is the absolute king of search
engines being responsible in one way or another for
over 70% of all searches conducted on the Internet.
According to our pseudonymous source, Google-Guy, the
changes should be complete by the end of July. We expect
to see a fairly different Google when all is said and
done but we also expect that Google will continue to
be the dominant search tool for at least the next 12
- 18 months as they have several distribution agreements
with other search engine firms. As for clients whose
rankings have been effected, there is very little we
can do before fully understanding what types of results
the new algorithms will produce. Google has not remained
consistent enough and it is not acting logically enough
for us to fully analyze and make our educated assumptions.
We will be sure to keep you aprised.
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