Home > News > Web
Marketing Breaking News
Web Marketing Breaking News
LookSmart Signs Search Deal With Lycos
By Peter Landau
Posted on July 10, 2003
As the paid inclusion market heats
up, Internet search company LookSmart yesterday announced
a multi-year agreement with Terra Lycos, the global
Internet network, for search distribution on Lycos.
As part of the agreement, LookSmart
will provide its new high-relevance commercial search
product to Lycos beginning late in the third quarter
of 2003. LookSmart will become the primary provider
of general web search results for a large number of
commercial terms.
In addition, Lycos will have the
option to resell LookSmart's LookListings to thousands
of Lycos InSite customers, Lycos's paid inclusion and
paid placement search engine marketing platform.
The deal with Lycos comes as LookSmart
competitor Overture Services girds up for a paid inclusion
product launch.
In related news, earlier in the week
LookSmart announced its New LookListings, designed to
make it easier for businesses of all sizes to purchase
cost-effective traffic and manage their campaigns across
the LookSmart Network of distribution partners. LookListings
replaces the company's former "Small Business Listings"
and "Large Business Listings" products.
"Ever since we launched our
online small business product last year, we've been
hearing from customers who want to list more than just
their homepage and have more control over their campaign
management, yet didn't have the budget to qualify for
our large advertiser solution," says Peter Adams,
cto for LookSmart.
"New
LookListings will let these customers drive traffic
to any number of category and product pages, increasing
sales and improving ROI, while also giving large advertisers
increased flexibility in the way they manage their campaigns."
Article
|
