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Web Marketing Breaking News
Google / AOL Strengthen Relationship
Posted on October 6, 2003
Va. & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Oct.
Companies Strengthen Alliance, AOL Adds New Features
To Integrated AOL(R) Sarch Service, Providing AOL Members
Smarter, More Intuitive Search Experience
America Online, Inc., the world's
leading interactive services company, and Google, developer
of the award-winning Google search engine, today announced
an expanded multi-year alliance for AOL(R) Search that
will bring members search results from the industry-leading
Google search engine as well as Google's highly relevant
sponsored links. America Online today also announced
a series of enhancements to AOL Search to provide a
more intuitive search experience.
"As we expand our agreement
with Google, we're continuing to innovate our integrated
AOL Search service to help members zero in faster on
exactly what they are looking for," said David
Gang, Executive Vice President of AOL Products. "By
offering best-of-breed search from Google together with
the ability to search all of AOL, we're giving our members
what they've told us they want most: quick, direct access
to relevant results. More than 75% of AOL members use
AOL Search each month, and Google's award-winning search
function and targeted paid search listings have proven
extremely popular with our users."
Under the new multi-year agreement
between America Online and Google, tens of millions
of users of America Online's brands will have increased
access to Google's wide index of billions of documents,
through Google's advanced search technology. As previously
announced, Google is also available within the search
areas of the AOL service in the United Kingdom, France,
Germany, Netherlands, Brazil, Mexico, Argentina, Japan,
Australia and Canada. In addition, Google provides relevant
sponsored links within the search areas of the AOL service
in Japan and Canada.
In addition, the companies have extended
their marketing agreement, enabling Google to continue
providing AOL and CompuServe members and users of AOL.COM
and Netscape its targeted paid search listings product,
which offers a selection of listings ranked by relevancy
and other factors, from Google's rapidly growing base
of advertisers, now more than 150,000 worldwide. As
part of this extension, Google now provides relevant
sponsored links on the business listings and directories
of the AOL Yellow Pages.
"We're very pleased that we
have expanded our relationship with America Online,
the world's leader in interactive services," said
Sergey Brin, Google's Co-Founder and President of Technology.
"Google is committed to working with America Online
to help enhance the overall experience for the millions
of AOL members and users around the world by enabling
them to find the information and services they need."
New Features in AOL Search
America Online also announced a variety
of improved search capabilities. The new, enhanced AOL
Search is an integral part of the AOL(R) and AOL(R)
for Broadband services, including the latest version,
AOL(R) 9.0 Optimized. AOL Search delivers Google search
results plus a powerful layer of uniquely relevant,
timely, localized content and programming from across
the AOL service. This value-add layer is programmed
by AOL Search editors to provide a smarter and more
intuitive online search experience to help AOL members
find what they are looking for faster and more easily.
Among the enhancements America Online
has made to AOL Search are:
-- New Smart box search tool - as
members type a search query into the AOL 9.0 Optimized
quickstart toolbar field, AOL Search automatically presents
relevant choices and suggestions - such as Keywords,
Web sites and company information.
-- New navigation tabs - let members
quickly access Web sites, Images, and AOL Communities
that match their query. From the new People Search tab,
members can find topic-specific AOL Chat Rooms, Message
Boards, Home Pages and Groups that match their interests.
-- Enhanced local searching capabilities
- allow members to quickly find local businesses, services
or national chain stores. At the top of the results
page, they will get a personalized list of the relevant
businesses closest to them based on the zip code they
have on file with AOL.
-- Enhanced music/entertainment programming
- allows members to search tens of thousands of enhanced
listings for their favorite music artists to hear their
latest single, see their latest video and much more.
-- Hot Searches - a new programming
feature that presents search topics gaining in popularity
on the AOL service in real time. Members can browse
a range of topics or select topics from a single channel,
such as Music.
-- Ultra-fast pages mean less time
waiting for results.
-- AOL Search has also made numerous
improvements based on member requests to make search
results pages easier to scan, with a larger font size
for text and bolded search terms, as well as a new "Open
a Window" feature allows members to view more pages.
By clicking on the "Open a Window" icon they
can open a new Web site while keeping the results page
and other Web sites open. In addition, with AOL's Web
Pop-Up Blocker, AOL members can take control when searching
the Web on AOL by blocking most Internet popups.
Central to the AOL Search design
is the way it presents the best of AOL and the Web with
local, timely and relevant search results, along with
exclusive content, right at top of the search results
pages. For example, if a member is looking for a plumber,
they'll first see relevant links to plumbers in their
area; when searching for breaking news stories about
people or events, links to headlines from leading news
outlets are presented. In addition to Web results from
Google, AOL Search gives members a one-stop place from
which to find contextual results from across the AOL
service -- whether they're looking for an Internet site,
news, images and people, local resources and AOL(R)
Yellow Pages listings, movies, stock quotes, maps and
directions, and more.
AOL Search is available from a number
of convenient entry points on the AOL service, including
the AOL Client toolbar, the Welcome Screen, contextual
links within content and programming areas, as well
as from the AOL(R) Companion, which allows members to
find information online quickly when using another application.
Google's innovative search technologies
connect millions of people around the world with information
every day. Founded in 1998 by Stanford Ph.D. students
Larry Page and Sergey Brin, Google today is a top web
property in all major global markets. Google's targeted
advertising program, which is the largest and fastest
growing in the industry, provides businesses of all
sizes with measurable results, while enhancing the overall
web experience for users. Google is headquartered in
Silicon Valley with offices throughout North America,
Europe, and Asia. For more information, visit www.google.com.
About America Online
America Online, Inc. is a wholly
owned subsidiary of AOL Time Warner Inc. (NYSE:AOL).
Based in Dulles, Virginia, America Online is the world's
leader in interactive services, Web brands, Internet
technologies and e-commerce services.
a trademark of Google Inc. All other company and product
names maybe trademarks of the respective companies with
which they are associated.