Home > News > Web
Marketing Breaking News
Breaking Web Marketing News -
Local Search Increases in Popularity
Posted on December 21, 2003
With CitySearch failing to
reach the local market as intended, other smalller local search portals
are springing up.
Local paid search advertising
is on pace to generate $2.5 billion per year by 2008, according to a new
research report.
In a study expected to be released today, The Kelsey
Group estimates that locally targeted listings are the next frontier for
paid search, tapping into the 10 million small- and medium-sized businesses
in the U.S.
Google and Yahoo! have announced plans to offer specialized
local-only searches, so you can find the retailer you want locally online
- fast.
|
