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Breaking Web Marketing News -
MSN Showing LookSmart Results
January 27, 2004
In a move that clearly shows Microsoft has no idea
which direction they are moving in the search arena, they reverted back
to LookSmart results today.
Microsoft has been testing their new "MSN Search"
all month and in our testing, the results were very relevant, however,
they were very slow.
It is doubtful their new search will be ready anytime
soon for primetime use. It is clear that when Microsoft cancelled their
contract with LookSmart without a clear working backup plan they acted
in haste.
As LookSmart is not a solid short-term solution, Microsoft
may enter into a stronger relationship with rival Yahoo! for the Overture
and Inktomi listings. |
