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Google reports 65% of searches are informational, 20% commerical
May 3, 2004

Recently a Google representative claimed that 65% of all searches were information-seeking, while 20% were consumer queries.

Using data from their toolbar, Google is able to determine the search query, which link is clicked and how long the visitor stays on the site chosen. Looking at the numbers, a 20% figure for consumer queries seems high, however, with the data that the toolbar gives, Google will have very accurate information.

However, it seems clear that if you are doing research on a competitor, you are doing informational research, but the toolbar will detect that the searches are commercial in nature.

Web surfer searching habits continue to evolve and in six months, we expect these numbers to be very different.