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Breaking
Web Marketing News
Google Introduces Image Ads
May 12, 2004
The following information
can be found at the AdWords site,
but here is a summary. Google image ads are a new type of graphical AdWords
ad appearing on select content sites in the Google Network.
Image ads combine two powerful approaches: graphics
and proven AdWords targeting technology.
What
are image ads?
Unlike traditional online graphical ads, image ads are
matched to a page's content. This targeting makes image
ads more attractive and relevant to anyone browsing
the site. Therefore, image ads offer you yet another
effective way to increase your business exposure and
reach new prospects.
The image ads feature is currently in beta release to
all advertisers in multiple languages and over 250 countries.
Why is Google offering image ads?
Our commitment has always been to enhance the overall
web experience for users, advertisers, and publishers
by delivering relevant search results and ads. With
image ads, this goal hasn't changed.
We're simply combining images--which attract considerable
attention--with our proven AdWords targeting technology.
Because of this, we can offer advertisers yet another
highly efficient way to reach the right customers. In
addition, we can improve the variety, quality, and relevance
of ads a user sees.
Showing image ads is optional. You may continue showing
only text-based AdWords ads if you prefer.
How are image ads different from traditional
banner ads?
Although their appearance is similar, image ads differ
significantly from banner ads in terms of relevance
to the reader. Google image ads are matched to a webpage's
content by the same proven targeting technology that
drives AdWords text ads. Because of this targeting,
image ads are highly pertinent to the interests of a
person browsing a particular content site.
By showing image ads, you're not just placing your brand
and message in front of an audience, you're reaching
potential new customers already inclined to be interested
in what you have to offer.
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