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Google Introduces Image Ads
May 12, 2004

The following information can be found at the AdWords site, but here is a summary. Google image ads are a new type of graphical AdWords ad appearing on select content sites in the Google Network. Image ads combine two powerful approaches: graphics and proven AdWords targeting technology.

What are image ads?



Unlike traditional online graphical ads, image ads are matched to a page's content. This targeting makes image ads more attractive and relevant to anyone browsing the site. Therefore, image ads offer you yet another effective way to increase your business exposure and reach new prospects.

The image ads feature is currently in beta release to all advertisers in multiple languages and over 250 countries.


Why is Google offering image ads?

Our commitment has always been to enhance the overall web experience for users, advertisers, and publishers by delivering relevant search results and ads. With image ads, this goal hasn't changed.

We're simply combining images--which attract considerable attention--with our proven AdWords targeting technology. Because of this, we can offer advertisers yet another highly efficient way to reach the right customers. In addition, we can improve the variety, quality, and relevance of ads a user sees.

Showing image ads is optional. You may continue showing only text-based AdWords ads if you prefer.


How are image ads different from traditional banner ads?

Although their appearance is similar, image ads differ significantly from banner ads in terms of relevance to the reader. Google image ads are matched to a webpage's content by the same proven targeting technology that drives AdWords text ads. Because of this targeting, image ads are highly pertinent to the interests of a person browsing a particular content site.

By showing image ads, you're not just placing your brand and message in front of an audience, you're reaching potential new customers already inclined to be interested in what you have to offer.