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Google Confirms Link Reputation Still Important
June 11, 2004

Google strengthened their stand on where Link Reputation fits in with their criteria - it is still vital.

Link Reputation often is overlooked by search engine marketers who constantly are looking for new "link partners" in order to achieve higher placement in the search engines.

However, Google has always been known for quality and that spills over into links as well. The better the quality of link, the bigger boost you will receive in the engines. It doesn't take a rocket scientist to realize that a link from Yahoo! News is worth far more than 100 links from insignificant sites.

Ensure that your Link Reputation is as strong, if not stronger, than your Link Popularity.