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Breaking Web Marketing News -
MSN to Drop Yahoo! Listings
June 30, 2004

As Microsoft get ready to launch their own search engines, rumors are hot that Yahoo! Paid Search Listings will be dropped soon.

It looks like the Sitematch Xchange, the old Trusted Feed program from Inktomi is about to be scrapped. The main issue is not enough companies embraced it as it was thought they would. Yahoo! was needing a 3x increase in the number of customers on the service and barely had a 20% increase. Firms like Position Tech will be hardest hit, as they are a great firm.