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Is Your Site Certified Search Engine Friendly?
It's been said time
and time again by search engines that "if you make
it easy on us, we will make it easy on you." A site
that is not search engine friendly or worse
yet, violates the search engine terms of service can
affect the ability of spiders to crawl and index your
pages, or worse yet, get you banned from the index
altogether.
We have seen the simple mistakes made by new and experienced
webmasters alike that have seriously affected the
spiderability and search engine friendliness of a site
and have negatively impacted their results in the SERP's.
So what can you do to ensure that your site is Search Engine Friendly?
Simple.
GET SEARCH ENGINE CERTIFIED by Web
Marketing Now.
We perform an in depth review of
your site and look at it with "spider eyes" as well
as several other factors to ensure that your site has
no issues that could cause problems for spiders attempting
to crawl your site or potential indexing problems..
some of the areas we look at include:
- Proper use of Title Tag- used in the SERP's to
display your page
- Proper use of Meta Tags- this includes the use
of DTD statements, content type, and meta refresh
tags
- Proper use of Alt Text attributes-
a potential spam flag
- No meta or 301 redirects for the home page-
search engines hate these.
- Java and CSS in an external file-
these clutter the code so spiders need more time
to crawl the page.
- abundant broken links- spiders
follow links, and so do visitors.
- site speed- clean code loads faster
and is more easily indexed by spiders.
- easy to find contact information and privacy
statement- search engines. in particular
Google, will look for this.
- spiderability- (no dynamic url
spider traps) dynamically generated pages that do
not employ a mod rewrite statement create infinite
repetitive links for spiders and pose issues for
the search engines.
We recommend that you first review the above list
to ensure that these flags won't cause your site to
fail certification, although they are not all we check
for. If we review your site and find that it cannot
be certified, don't worry, we will send you the reasons
and solutions to bring it into compliance. All you
have to do is make the changes and let us know to recheck
the site.
*** Note: If your site promotes illegal activity, porn or gambling, Web Marketing Now will not consider it for certification.
Standard pricing is $500.00 per year. with periodic reviews to ensure the site still complies with guidelines.
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