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Affiliate Success
By Jerry West
Updated: April 16, 2005
The Internet is a BIG place. While
there are hundreds of billions of dollars changing hands,
it is hard to cut through the crowd to get your share
of the Internet gold rush.
No question, the fastest way to profits
is to start your own affiliate program. You get other
people to promote your business in exchange for a commission
on sales.
Sounds great in theory, but your
affiliate program will fall flat if you don't have a
simple training program for affiliates. Follow these
five steps to make your affiliate team a streamlined
money-making machine.
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Work hard to get all your affiliates
to put your link on their site and/or in their email.
This sounds rudimentary, but it is by far the most
difficult part of getting your affiliate program off
the ground. Despite good intentions, 80 percent of
those who sign up for your affiliate program won't
get around to putting your link on their site. They
are busy people and you will need to politely remind
them three, five, even seven times. Send your reminders
in the form of a free report showing them how to promote
the opportunity, a monthly newsletter, or occasional
email updates on how well the affiliate program is
progressing.
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Show your affiliates the magic
of good ezine advertising. Pick out a handful of good
email newsletters that let your affiliates place an
ad for $15 to $40. Busy affiliates will find this
more attractive than spending hours placing free ads
and getting discouraged. Send them to E-
zineZ.com, and BestEzines.com,
for info on ezines.
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Write, or have someone write
for you, several ads and sales letters your affiliates
can use. Put them on your website and have them available
via autoresponder. Be sure to remind affiliates that
spamming is forbidden. You may need to clarify what
spamming is to new affiliates. Most affiliate spammers
do so unintentionally because they are new and simply
don't know any better.
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Design some banners your affiliates
can place on their sites along with simple instructions
for linking them. You can get excellent free banners
from Zy.com and NetStudio.com.
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Develop a web page with your
sales letter on it. Offer individualized pages to
your affiliates. Many people find this the best and
easiest way to promote an affiliate program. If you
have a few dozen affiliates, you can make your pages
manually. For larger affiliate operations, check out
one of the many replicated page systems available.
By creating your own affiliate training program centered
on these five steps, you can avoid common pitfalls
and put your affiliate program in high-earnings mode.
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