Home > Tips > Search Engine Tips > FAQs on Search Engines

Q. What is the most effective way to get my site listed in Google?

A. Submitting your site to Google's "Add URL" page can take 8-10 weeks to get your site listed. However, if Google does find your link on its own (i.e. through a link on another site) it will index your site much faster.

Another option would be to do a Yahoo! Directory submission. Since Yahoo! and Google have a close relationship, Google automatically spiders sites accepted into Yahoo!. However, there is a drawback as the Yahoo! directory results are not pulled if you do a search in Yahoo!. Instead, Google produces the search results. If you can afford the $299.00 annual submission fee, your site will get instantly spidered and you will receive a boost in Google's PageRank system.

Q. How often does Google update its index?

A. Google updates their index hourly, which is why you are able to search on breaking news stories. However, only sites which Google deems as "most important" are included in these hourly updates. The rest of the sites are updated every few days or weeks.

Q. How often can I submit my site to the search engines? Weekly, daily, hourly? Are the consequences if you submit too often? Does how often you submit have any influence on how high you rank in the search engine results list?

A. Direct submission to the crawler-based search engines is not overly effective. Instead, search engines constantly crawl the Internet and follow links to understand which pages are most essential for them to include. There are no longer any particular submission "limits" to be concerned with. In fact, Google has stated you can submit 5,000 pages per day and you would not send up any red flags in their system. Just submitting your pages or the same page each week, day or hour is going to do little to ensure that the pages get included or that it will rank well.

Q. What search engine is most important?

A. Google. They are the Goliath of search engines right now. All told, Google has a market reach of 78%.

Q. What is the best way to format my Keyword Meta Tag? With commas or without?

A. Ah, the Keyword Meta Tag. Webmasters still hold onto this tag as if it were gold, when it is nothing but sand. The search engines/directories with the most market share are: Google, Yahoo!, and MSN. Google doesn't read the Keyword Meta Tag. For more information see Google Meta Tags.

Q. Do search engines care if more content is on the homepage versus the rest of the site? For instance, in Google, would a site with 10-pages of text on the homepage (3,000 words) rank higher than a site with 300 words on the homepage and 9 pages with 300 words each?

A. According to Danny Sullivan of Search Engine Watch, crawler-based search engines rank pages on a page-by-page basis, not on a "site" basis. In other words, they don't try to figure out how many pages of content you have on different topics, then perhaps reward a site with lots of content on a particular topic or "theme." Instead, each of your pages will standalone on the page's particular merits. Having said this, if your site had 10 pages that were content rich versus 1 content rich home page and 9 "text-light" pages, I'd expect you to do better with the ten content rich page. That's not because they'd work together as a team but rather because individually, the content rich pages each have a better chance of doing well than "text-light" ones.

Q. I contacted a search engine company and they said that you were wrong! Yahoo! would NEVER drop their directory listings from the search results.

A. We will refrain from answering this and just have you look for yourself. Perform any search in Yahoo! and do the same search in Google. The search results are identical. We rest our case. This change occurred on October 9, 2002. Maybe that search engine company would be wise to read the latest headlines, or maybe they are too busy reconfiguring meta tags <sic>.

For the keyword: christmas shopping
Yahoo Results - Google Results

Q. Our competitors have submitted our site to an Internet porn ring in an attempt to get us thrown out of the search engines. Is there anything we can do?

A. In general, you won't get penalized for people linking to you. That's outside your control. As long as you aren't linking back into the porn network, that ought to be enough to isolate you from any damage. If penalties are actually given for links from "link farms", porn rings and Spam generators, then all the anti-Microsoft folks would be setting up these types of sites to hurt Microsoft's business. Microsoft's business hasn't been hurt by these types of people, and neither will yours. Just don't link back, that is why "link farms" are frowned upon because your site links BACK to them.

Q: How important is the Meta Author tag to search engines?

A: Simply put, meta tags aren't that vital to SEO and especially the meta author tag. It is mainly to give credit to the author of the web page and also help in terms of page jacking to track down unauthorized use of articles on the web. Find out more about the proper use of meta tags and how they relate to search engines like Google.

Q: How can I best use the Meta Expires Tag?

A: The Meta Expires Tag defines the expiration date and time of the document being indexed. It is said to be helpful if you are running a limited time event/offer or if there is a preset date when your document will no longer be valid. Once the date listed is reached, the search engines are supposed to delete your webpage from their database.