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Gator - Are They Targeting Your Site With Ads?
By Jerry West
Updated on May 26, 2003

Gator/GAIN, a media company that often uses unscrupolus tactics to get users to download their software so they can server ads based on the websites they visit.

According to Gator's website, they realize that not every user who downloads their software is aware of it. It states: "Gator delivers pop-up and pop-under ads to millions of people who presumably agree to receive ads."

The keyword there is presumably.

Now, Gator may even target your site for their ad network. At this time there isn't an option on their site to have your site removed from their ad targeting. However, if your site is being targeted, it is strongly suggested that you contact them to request a "cease and distist" order. If they ignore you, have your attorney sent a letter.

It is unethical for a corporation to serve ads on your site without your permission.

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Jerry West is the Director of Internet Marketing for Web Marketing Now. He has been consulting on the web since 1996 and has assisted hundreds of companies gain an upper-hand over their competition. Visit Web Marketing Now for the latest in marketing tips that are tested and proven.

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