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LEARN
FROM THE EXPERTS
Google Dance
Please Note: The "Google Dance"
has been "suspended" as Google has gone to
a continuous update. This change occurred in the summer
of 2003.
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There is a lot of confusion as to
what exactly the Google Dance is and what it does. Many
people believe this is the time when Google updates
their massive index. That is not true. Google is constantly
updating their index, which is why you can search on
breaking news stories and be routed to top news sources.
The Google Dance is the time when Google updates the
PageRank and backlinks of each page in its index.
Each "dance" begins with
Google making a major, deep crawl. If your site has
a PageRank of 5/10 or better, you should realize a deep
crawl through your site. If your site ranks lower, generally
only your home page is indexed in this crawl. This is
why it is vital to have a solid PageRank to allow for
your site to not only get reindexed more often, but
you will be indexed deeper as well.
Note: A "deep" crawl refers
to the number of levels your site is spidered.
Google will post the new results
of the crawl on its secondary datacenters. To access
them, you can go to www2.google.com and www3.google.com,
but there are many others. The Dance begins when the
number of backlinks on the secondary datacenters are
different than the backlinks for the primary datacenter.
When this occurs, the Dance has begun.
During "The Dance" the
search results are often rapidly switched between the
databases and Google runs tests on each. As this "swapping
out" occurs it seems as if Google is "dancing"
- thus the name. The "Google Dance" continues
for 3-10 days. If there is a major algorithm change,
the Dance will take longer to complete.
Often, if a site is included in Google's
index before the Google Dance for the first time, after
the Dance has concluded, the site will disappear from
the index. This is normal. Google is only comparing
what it had after the last update. When Google crawls
again, the site will be picked up again. There are exceptions
to this, but generally, it takes two major crawls from
Google before the site is stable in Google's index.
In conclusion, never look at the
Google Dance as the "magical period" for your
website to be included. Google updates their index daily.
The Dance is a solid reminder to know if your marketing
plan is on the right track or not. If your PageRank
goes down, or disappears, you need to retool your plan.
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© 2003, WebMarketingNow.com
Jerry West is the Director of Internet Marketing for
Web
Marketing Now. He has been consulting on the web since
1996 and has assisted hundreds of companies gain an
upper-hand over their competition. Visit Web
Marketing Now for the latest in marketing tips that
are tested and proven.
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