Google is the "Goliath" of the search engines with over 50% share of the search market. But it is their ability to brand themselves which sets them apart; "Google" and "Search" have almost become synonymous.
The following links will take you to articles about Google and how to make your site Google-successful. If these tips aren't enough for you,
get the Google
Best Practices Guide by Jerry
West. This definitive e-book contains everything
you need to know to achieve high rankings
in Google and stay there.
Google Uncovered - Learn all about Google: their market share, their history, how to submit, what on-page and off-page factors are most effective, etc.
Google Inclusion - Learn what you need to do in order to get included in Google's index.
Google Aging Delay - Learn why new sites are ranking well in Yahoo! and MSN, but not Google.
Google PageRank Uncovered - Understand the system that Google calls "PageRank" and how it refers to the popularity and trust of your web pages.
Google Linking Strategy - Learn the proper ways to link external and internal links for maximum benefit with Google.
Non-WWW Redirect (Fixing Internal Duplicate Content) Most sites have problems with internal duplicate content in their site with Google. What you may not know, is the fix takes about 8 minutes once you know what to do.
Google vs. Inktomi - Learn the differences between GoogleBot and Inktomi (Yahoo!) and what each want from your page.
Google AdSense - Learn all about the process of displaying ads from Google on your website and earning an income from your "exit traffic."
Q&A with GoogleGuy - While this was done in 2003, you can learn a lot from "GoogleGuy," otherwise known as Matt Cutts.
The Google Algorithm Revealed - The origin of the species regarding the Google algorithm. Guest article by Darren Yates.
Google Sandbox - Learn about the "Sandbox" and what it can mean and do to your website.
Google Sandbox Effect - Proving-ground or Penalty? Additional insight into the Sandbox.
Site Architecture Tips from Vanessa Fox - From SES London in February 2007, Vanessa Fox delivers an excellent summary on how to create a solid site architecture. Fox also explains how the Webmaster Tools her team has created will ensure Google can index your site properly.
Top Google Rankings in Three Days - Don't believe the hype! Jerry West's examination of overhyped articles.
Google Dance - While the "Google Dance" is no more, learn about what it was, when it was done and what it meant to webmasters.
Google Patent Review - Historical data behind the world's most powerful search engine.
Update Florida - Google historical archive. For those not lucky enough to have experienced it first-hand.
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