Home > Tips > Google Tips > Google Uncovered
Learn form the SEO Marketing Expert
by Jerry West
Listed with Google
(57.4% YTD US Market Reach)
Main Page - The Home Page of Google.
Your Site to Google - Site Submission Page.
with Google - List of Links to assist you.
To Get Listed - Detailed information on
how to get listed with Google.
Not Listed? - Possible explanations as
to why your site isn't listed.
Listed Incorrectly - What to do if your
site is incorrectly listed.
Does Google Rank Pages? - An explanation
of ranking criteria.
Guidelines - If you are a Webmaster, this
is a must read.
SEOs - Hired a "Search Engine Optimizer"? Then read this.
to Index: Approximately 6-8 weeks through Add URL
Last Known PageRank Update: January 2008
How Google Works: Google
uses over 100 different pieces of criteria when calculating how
a page will rank in its search results. One of these
criteria is PageRank. PageRank is a numerical rating
from 0-10, 10 being the highest. PageRank is determined
by the quantity and quality of incoming links to a page. For example, a link from
the Yahoo! directory and one from an obscure site are
the same in quantity - 1. However, there is an obvious
difference in quality. Often, a quality link will carry
the same benefit as dozens or hundreds of poor quality links.
Tips: Use the following links to use Google
Search - Learn how to search only on a
particular site with Google.
Page Translation - Break the language barrier
with this feature.
Check - Check to see how many sites link
to a particular page.
Services: Here are services you may not be
aware that Google offers:
Catalogs - Browse and order mail-order
Groups - Search Newsgroups.
Image Search - Search images online.
News - The Latest News
Searches - Search Government Only Sites,
Toolbar - A toolbar to enhance your Internet
University Search - Narrow your search
to a specific University.
Directory - Search the Google Directory
(powered by the ODP).
Title: 83 characters (this is what displays, Google can index
up to 125 characters)
Keyword in Title: Important - especially at the
Description Meta Tag: Used if keyword phrase appears, if not, snippet is taken from page.
Keyword Meta Tag: Not supported
Redirect Meta Tag: Seen as SPAM, penalized
Robot Meta Tag: Supported (NOINDEX, NOFOLLOW)
Review a comprehensive list of Google Meta Tags.
What does Google index?: Title, All visible text,
<no frames> content, ALT text, Link Text (higher
score), ASP files, PDF files. Limit is 102k in file
Case Sensitive Search: No
Keyword in Domain?: Yes, suggest to use third-level
domains (i.e. http://keyword.domain.com/)
Link Popularity: Yes, a major influence (i.e.
is not case sensitive.
doesn't use the Meta Description Tag for the page
summary in the search results. It displays the text
around the keyword from the document source and highlights
the keyword. Google can also pull the description
that was used in the Open Directory Project listing
for your site.
caches your page content on their server and makes
it available through the "Show Matches" link in the
search results. This is done in case your server goes
down, users can still access your content.
you use their Add URL Submission page, only submit
your Home Page as GoogleBot will find the rest of
your pages through your internal linking structure.
also allows you an option to remove a page or site from its index. It should be understood
in order to remove pages from Google; you need to
have access to the web server of the site you wish
to modify. This is a security measure.
receive a boost to their PageRank that have a listing
in the Yahoo! directory ($299.00 annual submission
large sites (over 100 pages in content).
Google does not have a limit on the number of pages
that can be indexed per site, Google tends to seek
out quality content based on link popularity scores
and total words on the page.
Can Get Your Site Banned/Penalized
To Succeed With Google
- Hidden Text. Any text that is
in hidden codes, very small text or text that is the
same, or close to the same as the background color
on the page.
two or more Title tags.
of keywords in Title or the body text.
to Link Farms or other "bad neighborhoods".
Sites. The same content on multiple domains.
of software that Google has "banned" (i.e. Web Position
Gold, OptiLink, TopDog, etc.).
a site with at least 50 pages of quality content.
2-5 pages per week of quality content to the site.
out at least 100 quality link exchanges.
on Quality Content.
your progress through each Google Dance. The Google
Dance occurs approximately every 4-5 weeks and is
when Google does a complete update of their index.
in Anchor Text are given a boost.
Linking to "Bad Neighborhoods".
your competitors through the Google Toolbar.
© 2003-2008, WebMarketingNow.com
Jerry West is the Director of Internet Marketing for Web
Marketing Now. He has been consulting on the web since
1996 and has assisted hundreds of companies gain an
upper-hand over their competition. Visit Web
Marketing Now for the latest in marketing tips that
are tested and proven.
article can be reproduced on your site or e-zine as
long as the signature file remains.