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What Is the Google Sandbox Effect?
By: Jakob Jelling
In the age of fair competition you may find it hard
to believe that a search engine may hinder the appearance
of a new website. This is what is currently believed
to be happening on more web servers today. Some programmers
have viewed Google as uncomfortable to rank newer websites
until they have proven their viability to exist for
more than a period of “x” months. Thus the
term “Sandbox Effect” applies to the idea
that all new websites have their ratings placed in a
holding tank until such time is deemed appropriate before
a ranking can commence.
However, the website is not hindered as much as the
links that are reciprocated from other users. Newer
links that are created are put on a “probationary”
status until again they pickup in rank from other matured
sites or placed directly by an ad campaign. The idea
behind the hindrance is to prevent a fast ranking to
occur on a new website. The usual holding period seems
to be between 90 and 120 days before a site would start
obtaining rank from reciprocal or back linking.
Some advice has been given to have companies you are
going to reciprocate back add your link first to the
website. This may help grandfather your site in, thus
reducing the waiting time associated with “new”
websites. People have noticed a 0 page rank when first
signing up and receiving a bolstering 7 page ranking
after 4 months. Why the delay? The fact is, that if
people realized how easy it would be to get a high ranking,
would that take away the credibility of the engine.
It depends on whom you ask, but it does seem to be happening
frequently to newer subscribers. Do not discontinue
back linking, your rank will eventually appear.
For additional information on the Sandbox, please read
Google Sandbox - Up The Sandbox