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10 Seconds Is All It Takes…
(How To Grab The Attention Of Your Audience With Your Web Site)
FACT: 30 to 60% of visitors tend
to drop off and click to another site when they are
forced to click their mouse more often than necessary.
FACT: People who use the internet are usually those
who are always on-the-go and don’t want to spend
time figuring out how to navigate any web site.
FACT: It takes all of ten seconds for most first-time
visitors to spend time on any web site before deciding
if it's worth any attention.
Yes, it only takes ten seconds for viewers to get interested
and stay a little longer to know more about your site
and get the information they're looking for.
This is the main reason why the first page is the most
important in any web site. Rule of thumb is to have
a page that is direct to the point, doesn't waste time,
and doesn't waste bandwidth. It's necessary that you
get to the crux of your message and do it quick. Or
else your audiences are outta here.
Studies prove that human nature cause to lose focus
on whatever it is that we are paying attention to after
the initial ten seconds. The mind seem to think that
after ten seconds, either the object of attention gets
better and interesting, or the attraction just fades
because of too many things.
And ten seconds is important in any web designer's
job. A designer has to remember that in ten seconds,
the web page should be able to deliver something useful,
if not everything.
One designer relates that ten seconds is enough for
an average person to read a length of 40 words. And
40 words can mean a great deal of a good opening paragraph.
The opening paragraph according to the designer is your
"contract" with your reader. With your "contract",
you promise to deliver what your viewer needs, in every
page of your web site.
And in ten seconds, you should be able load your page
and everything in it if possible. In addition, you should
also take advantage of the text and its worth for your
web site. Text is the first element that gets delivered
upon connection. So make reading your text worthwhile.
Deliver your promise, and deliver them good.
This is the essence of usability in the wide world
of the web. Utilizing those precious ten seconds to
deliver what you promise, and provide what your viewer
needs. Use those ten seconds wisely. Plan, design and
execute in ten seconds.
People go to your web site because of what they can
get from it. Ten seconds is all it takes for viewers
to know if you have what they need. So make your ten