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You can get more leads by telling less. You stimulate your prospect's curiosity, making them want to know more about what you are offering.

This works well for sales letters, postcards, and web sites.

For example, I have two headlines on my web site. One says I will send out your press release to 5,000 media contacts. No mystery there.

The second headline says, "This is the most effective marketing strategy on the Internet...and I bet none of your competitors are using it."

Guess which headline people click more often. The mystery headline outdraws the other one 2 to 1.

This isn't a technique to use every time, but it's a good way to add some spice and extra response to your marketing.

Make sure you reward your customer with a payoff that matches the promise in your mystery headline. You don't want people to feel like they were tricked into responding.

A trick may get people to click to the site, but it doesn't get customers to buy.

Try putting a mystery headline on the address side of a postcard.

Want to know the most powerful e-zine promotion strategy available? See http://www.DrNunley.com/. Click the picture of a stack of dollars. (And we'll bet your competitors aren't using this!)