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Keyword Prices Decline 3.0% in the First Quarter of 2005
By Tommy Maric
An analysis of web’s most popular
20,000 keywords by TopPayingKeywords.com, found that
keyword prices dropped 3.0% from January 2005 to April
2005 from an average bid price of 58.9 cents to an average
bid price of 57.1 cents. The 20,000 most popular keywords
are distributed in pricing as follows:
Keyword Price…# of Keywords
$20.00-$49.99…20
$10.00 - $19.99…123
$5.00 - $9.99…660
$3.00 - $4.99…923
$1.00 - $2.99…3,918
$0.50 - $0.99…2,259
$0.25 - $0.49…2,115
$0.15 - $0.24…1,584
$0.10 - $0.14…2,962
$0.05 - $0.09…592
Note that there are 4,379 keywords
in the Top 20,000 keywords which have either a zero
price or do not have three active advertisers.
Keyword pricing is critical for internet
advertisers and also webmasters as expensive keywords
allow them to maximize their profits using Google’s
Adsense™ program.
According to Dave Lavinsky, President
of TopPayingKeywords.com, “With the overall decrease
in keyword prices this quarter, it is important to know
which keywords remain profitable. What may not seem
evident is that in fact many keywords enjoyed a large
appreciation in value and now we have over 800 keywords
in our database that are worth $5.00 or more.”
There were many large increases in
the value of certain keywords. The keyword “shiva”
for example, went up 935% from a price of just $0.17
to $1.76. “Medifast” also made a giant leap
in value increasing from $1.50 to $6.98. This surge
in value is most likely due to increased consumer awareness
of the Medifast brand and increasing competition among
retailers.
With information changing so quickly
it is important to keep abreast of the current value
of keywords. The value of these keywords can change
dramatically over a very short period of time making
a once profitable website quickly unprofitable. For
instance, the keyword “Vioxx” declined by
50% from $16 to $8 from January to April 2005 as the
value of Vioxx litigation clients decreased. Keeping
informed and up to date is of great importance to webmasters
looking to turn a profit.
About The Author
Tommy Maric is the manager of TopPayingKeywords.com.
TopPayingKeywords.com is designed to help webmasters
maximize their profits using Google’s Adsense™
program. Through extensive research, TopPayingKeywords.com
continues to develop up to date databases of the most
popular keywords and their accompanying prices. For
more information, please visit http://www.toppayingkeywords.com.
tommy@toppayingkeywords.com
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