Search Engine Optimization Uncovered Meta Rating Tags Explained
by Jerry West Updated: May 6, 2011
Note: If you are looking for a comprehensive list of Meta Tags and how to use them properly in your pages, please see my comprehensive article: Meta Tags Explained.
Meta Rating: This tag was invented to work in conjunction with parental control software for websites. The Meta Rating Tag would categorize the site with a text rating similar to the movie rating system. Below is a rough comparison of the text rating system and the movie rating system:
Safe For Kids
Example: There is not a set form of this tag, nor is there any official statement from the W3C.
Some sites give the following as an example. However, it is ficticious as the governing body of HTML has no reference to it, and according to our testing, it has no merit.
<meta name="rating" content="insert rating here">
As an example, your tag could be:
<meta name="rating" content="general">
With the creation of the PICS Meta Tag, the Meta Rating tag is becoming more and more obsolete. Unfortunately the PICS Meta Tag is not as easy to use as the Meta Rating because there are multiple rating systems that one can choose to use.