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When planning your MSN Search Optimization plan, consider placing heavy emphasis on using on page techniques. Like the Yahoo! search engine algorithm, the MSN algorithm appears to favor on page optimization efforts. On page content is truly king with MSN. The search engine algorithm examines your web pages very carefully. The importance of keywords and keyword density to MSN Search’s rankings cannot be stressed heavily enough. Keywords count for a major proportion of the MSN algorithm.

Other on page optimization techniques also score well with the MSN algorithm. Pay close attention to your choice of URLs, page titles, and site description. All appear to be very important to achieving high search engine rankings with MSN.

As with most other search engine algorithms, including Google and Yahoo!, you must pay close attention to your incoming link anchor text. Strong keyword rich anchor text provides a solid foundation for all search engine results. Taking care with your anchor text will pay off with all of the major search engines.

Be sure to mix up the anchor text because over-use of any one anchor text keyword phrase will cause alarm bells to go off. In any case, splitting your anchor text between two or more different phrases will provide high search engine placements for more than one search term phrase. That variety of search phrases will benefit your website by drawing traffic from unexpected quarters.

If your site contains a forum component, MSN will index its pages. MSN will also index and credit a blog, should you choose to maintain one on your site. Forums and blogs are so rich with keywords and incoming links; their inclusion in your site will pay dividends in the MSN search results.

Article by David Callan. David is an Internet marketing professional and webmaster of AKAMarketing.com webmaster forums. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.