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Using Miva Merchant and not Ranking Well in Google? Learn Why!
I recently ran across an interesting
new newsletter offering Search Engine Optimization help
for Miva Merchant users. Miva Merchant is an immensely
popular eCommerce product that adds product catalog
and order basket support to a Web site. If your site
uses Miva Merchant or you're thinking about switching
to the package, read carefully.
The default settings in Miva Merchant will likely get
your pages de-listed by Google. Apparently, Google has
long disliked pages generated by Miva Merchant. Therefore,
it is not surprising that you'll find few pages generated
by Miva's default settings in Google's index.
A little known secret to getting listed in Google is
to disable the Store_Code parameter in Miva Merchant
URLs to keep those pages from being ignored by Google.
Specifically, if your URL contains "&Store_Code="
then Google will skip it when it indexes your site.
If you have only one store, then disable the store feature
in Miva Merchant to work-around the problem.
Of course, you will still want to be sure you do not
break any other Google rules like creating mirrored
sites, duplicate content, and so forth.
Check out this online resource to view more tips regarding
optimizing Miva Merchant for the search engines.
This article is copyrighted and has been reprinted
with permission from FirstPlace Software, the makers
of WebPosition Gold. FirstPlace Software helped define
the SEO industry with the introduction of the first
product to track your rankings on the major search engines
and to help you improve those rankings. A free trial
of WebPosition Gold is available from their Web site.
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