| 3 Quick Tips To Get The Most From Your Pay Per Click Ads
by: Kate O'Neill
Running a pay per click campaign
can be a valuable, fast source of online sales –
but it can also cost you a lot of money if you don't
know what you’re doing. Many pay per click newbies
do the following:
* They sign up with a pay per click
search engine and start their pay per click campaign.
* They get lots of traffic, lots of clicks and pay lots
of money.
* They don't make a single sale.
That's not how it should go - you
can make tons of sales using pay per click advertising.
I have several websites that ONLY receive pay per click
traffic and they make sales on a consistent basis.
The problem is that you have to know
what you're doing. With that in mind here are 3 quick
and easy tips to help you get the most from your pay
per click campaign:
Tip #1: Pull Them In With An Attention-Getting,
Optimized Title
Your web site title is the first
thing the searcher sees. Make sure it matches what your
web site offers or else you'll tick your searchers off
- and that's not a good way to start a potential customer
relationship!
(How many times have you been looking
for something and clicked on a title only to find a
porn site or a get-out-of-debt-fast site...talk about
bad Internet etiquette!)
Also, try to put the relevant, most
popular keywords in the title. Titles with keywords
in them have been proven to get up to 50% more click-throughs.
If you can, write a title that lists
a benefit to the customer or evokes curiosity. Titles
with benefits will pull more click-throughs than stale,
factual titles.
“Shed Pounds Fast With Celebrity
Diet Secrets” will always beat “The Diets
Of Famous People”. One lists a benefit while evoking
curiosity – the second just evokes minor curiosity.
Test different titles and see which
ones pull a higher click through rate. You'll eventually
find one or two titles that pull in the most clicks
(as well as the most sales) and you'll probably want
to stick with those.
Tip #2: Use Your Description to Pre-quality
and Pre-sell
If the searcher gets past the title
to the description you're doing well...but you have
to hook them with your description. Again, make sure
the description elaborates on the title and tells your
searcher EXACTLY what they can expect.
This is also a way you can further
'pre-qualify' your traffic. You don't want to spend
money on people who don't fit your perfect customer
criteria so be as specific as possible about what your
website offers them.
Don't just say "A website that
sells a variety of cheesecakes" Pre-sell and pre-quality
your traffic with a description like:
"Gourmet New York Specialty
cheesecakes sold exclusively online. From Chocolate
Brownie Cheesecake to Bailey's Irish Cream Cheesecake.
Check out our online catalogue if you want to serve
your guests something heavenly!"
Makes your mouth water already doesn't
it? And chances are that someone only looking for a
free cheesecake recipe won't click through so you've
prequalified your traffic and your conversion rate will
go through the roof!
Tip #3: Think 'Niche' with your keywords
Unless you are Weight Watchers or
Jenny Craig, chances are you can't afford to spend $5.00
on the word "diet". That's ok - you don't
have to.
You can pick up a huge variety of
more specific keywords that probably very few pay per
click competitors have bid on (for example, what about
'heart healthy diet'?)
Just make sure to do your homework
and remember to get the misspellings people use also.
So those are 3 tips to get the most
from your pay per click campaign. By grabbing customers
with an attention getting title, prequalifying them
with a detailed description and choosing niche keywords,
you’re sure to get ready-to-buy traffic for pennies
per keyword.
Good luck and may you make millions
with your online business!
About The Author
Kate O’Neill is chief editor
for Pay Per Click Advertising – a website dedicated
to helping you run a successful, optimized pay per click
campaign.
Note: The site that Kate managed is no longer active. |
