Advertising Revenue - Making
Money With Adsense
Advertising revenue and Google
Adsense go hand-in-hand.
The Internet has regained
a lot of credibility since its fall from grace
at the end of the 90’s.
This means more businesses
are spending more money to get customers via
the Internet. And it’s possible for you
to cash in on those millions of dollars.
Google has an advertising
program, involving four parties:
1.Google
2.Customers paying for the ads – through
the Adwords program
3.Visitors clicking on the ads – on search
engine results pages and websites
4.Website owners running the ads on their websites
– through the Adsense program. These are
the people making money from ad revenue.
For an example, look no further
than the page you are on at the moment. Notice
down the right hand side of the page and also
in the top left of this article there are groups
of ‘Ads by Google’ (if can’t
see them its because either you are not in the
US or not reading this article on my website).
Google has developed technology
that automatically senses what the theme of
the page is and then displays ads that are suited
to the theme. This way the visitor will see
advertisements likely to be of interest.
The Adwords customer (the
advertiser trying to sell a product or service
etc using these ads) is billed every time a
visitor clicks. The amount depends on the cost
of the ad, which is basically determined by
advertising demand.
Revenue from that billing
is split between Google and the owner of the
website where the visitor clicked. If the ad
costs the advertiser 50 cents per click, Google
gets 25 cents and the website owner running
the ads gets 25 cents.
If you were to click one
of the Adsense ads you see on this page I’d
get 50%.
Google Adsense is not the
only program you can use to place ads on your
site. Companies like Searchfeed offer similar
programs but Adsense is where the money is.
There are a few key elements
to successfully earning revenue from Google
Adsense:
•Create website pages to rank well in
the search engines. No visitors =no clicks=no
revenue
•Strategically position your Adsense ads
to attract the most clicks.
•Target keywords that have a high click
price, thereby earning more per click.
•Make sure the words you target have enough
searches per month to be worth the effort of
creating a webpage.
•Make your site a valuable resource so
visitors return.
Some more advanced strategies
include:
•Create a valuable newsletter that visitors
want to receive. Publish each issue on a webpage
with Adsense and notify subscribers by mail
with a link to the page (this method also minimizes
risk of your email being filtered).
•Target less competitive keywords for
your search engine rankings but direct the traffic
(legitimately) to pages with more competitive
keywords because the Adsense ads will pay more
per click.
•When choosing Adsense ad design (you
can choose color and format) avoid designs that
are obviously ads. The less they look like ads
the better.
I recently read a book about
Adsense, written by a guy called Joel Comm,
that has increased my revenue by 34%. I’ve
heard from many other marketers with similar
stories.
Through testing and tracking
he was able to increase his earnings from $30
per day to $500 per day. His Adsense revenue
for January 2005 was $17,463.75!!
Impressed?
Joel has compiled his tips
and strategies for making money with Adsense
into a book called ‘Adsense Secrets’(http://www.oo7workfromhome.com/
recommended/adsense-secrets.htm). A highly recommended
read if you are interested in this form of money
making.
Next time we will be taking
a closer look at building an eBay business.
Ebay has created more work at home businesses
than anything else in human history, I’ll
show you how to get a piece of the action.
Until next time, remember
persistence pays off – BIG TIME.
Your Friend
Murray Hughes
007 Work From Home
http://www.007workfromhome.com/google-adsense.htm
About the Author
If you enjoyed this article
and want to get started working
out of your very own house, then head over to
http://www.007workfromhome.com today and enroll
in Murray's
zero cost Work.From.Home Email Course and also
learn from
his many exclusively written lessons available
at the
site.
