Search Engine Secrets Uncovered
by Jerry West

Okay, let's cut to the chase and tell you something very few search engine "gurus" will admit.

There are no search engine secrets. Which is why I spend nearly every waking moment exposing SEO "Mindcrimes"

What you are looking for is information that will give you an edge on your competition. Real information. Tested information.

If that is what you are looking for - head over to the SEO Revolution and you can sign up for my paid monthly newsletter for just $50.00 per month.

If you just want some plain basic information about search engines, read on ... let's tackle some myths, half-truths and out-right lies, shall we?

Statement: Search engines read your pages from the top down. You want to use your critical keywords at least once in the first paragraph on each web page. "Sprinkle" the keywords throughout the rest of your page copy. Use the search engine keywords in your page title and in the name of your page if possible.

Truth: Okay, the first statement is true, search engines do reach your page from the top down, but that is where the truth ends.

Using terms like "critical keywords" can confuse the average webmaster. What you are after is qualified traffic that will convert, not necessarily the most traffic. I liken this to if you owned a car dealership and I sent you 500 prospects. You'd be happy, right? But what if they all were arrested recently for DUI and didn't have licenses, or if you sold BMWs and they had a budget of $10,000.

Non-qualified buyers will frustrate you beyond belief. "Sprinkling" keywords on your page is a waste of time and may get you a good ranking, but when someone reads the text on the page it will sound awful and they hit that back button quickly. Instead, focus on solving your prospect's problem and making a solid, compelling, easy to understand offer.

Statement: Write shorter articles. The top search engines experts believe that Google gives much more weight to relatively smaller pages. The theory behind this is that web surfers have such a short attention span that thesis length pages will be ignored; therefore, they are not useful in search engine results.

Truth: Sounds similar to the VEO garbage being vented online currently. This is pure speculation and is not truth. Google does not reward shorter pages based on "short attention spans." Please. The engineers at Google are smart people. Respect them.

Tip: Don't outsource your content writing overseas for $3-5 per page and think that you have struck gold. You have struck garbage and your site and reputation will suffer because of it.

Statement: Original content works best
If you are going to submit an article to an ezine or other article directories, make a few changes before you do so. Overall, the search engines prefer fresh original content. While duplicate content gets your name out on the web and lots of incoming links, after a while, your site will start to suffer if you post the same article on your website.

The search engines will see it as duplicate content and only the highest ranking pages will get credit for the articles. If your site is not the highest ranking, your article can help another website get more traffic than you do. So, make a few changes, or better yet, create two separate articles on the same topic.

Truth: It is statements like the above that get webmasters into trouble. The information is completely untrue. If you have duplicate content, your site will NOT suffer, rather, those pages are not counted - plain an simple. THERE IS NO PENALTY. Now, in regards to which pages gets counted, Google goes by PageRank of the PAGE not of the SITE of the PAGE in question. This is why it is always important to do marketing campaigns for all of your important pages of your site, not just your home page.

Statement. Follow the links
The purpose of links is not only to get a high Google rank, but also as a way to bring in traffic. Seek out links from sites with a high Page Rank and exchange links with some of your competitors.

Truth: Never, never, never link to your competitors. That is just a dumb idea. You wouldn't put a sign on the window of your floral shop to go two doors down to buy roses. So don't do it online. Instead, find the links that your competitor has and call their webmasters and tell them why you are better than your competitor and why they should link to you instead. Make it worth their while.

Most people treat linking very lazily. Give it some effort and you will be rewarded. Remember, links aren't just for link popularity, but for traffic too. Also, the statement of "look for sites with high Page Rank" is misleading. If it is PageRank you want to boost, then make sure the page where your link is has a good PageRank. Often, webmasters will tease you with a PageRank 6 home page, but place your link on a PageRank 0 page with 100 other links. That is just worthless.

There is a ton of misinformation out there. Get real information. Information that you can trust. Information that has been tested.

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