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Shopping Search Engines
December 3, 2003
For online marketers and retail site owners who are
interested in expanding their holiday marketing with Shopping Search Engines,
WebAdvantage.net has put together this rate and paid listing info for
Shopping Search Engines and Product Comparison Sites.
Yahoo Shopping: Inclusion in Yahoo Shopping is done
on a pay-per-click product feed system. Yahoo Shopping's product feed
requirements is a .txt file that includes product name, description, SKU
code, product URL, price and other information dependent on product category.
CPC fees on Yahoo Shopping depend on the categorization
of your product, not the price of the product. For example, apparel and
book listings cost $0.19 per click, while flowers and diamonds are $1.25
per click. Yahoo Shopping lists all pricing.
Shopping.com: Formerly DealTime, Shopping.com is a
high-traffic online shopping search engine that claims "over half
of online shoppers use the Shopping.com network." The network also
includes DealTime UK and ePinions, a consumer rating site. Like Yahoo
Shopping, Shopping.com uses a CPC model for its merchant program with
fees ranging from $0.05 to $0.30 per click, dependent on the category. Detailed rate information
BizRate: BizRate merchants control which categories
their products appear in the and to which target markets their listings
are shown. BizRate's Merchant Listings Program operates a more advertiser-driven
fee market. Merchants can pay the base cPC price or bid higher for more
high profile listings. Minimum bids start at $0.10 per click; office supplies
and electronics top the bids at $0.30 CPC.
Ask/PriceGrabber: Ask.com has partnered with PriceGrabber
to deliver shopping search. Unlike the other popular shopping search engines,
PriceGrabber uses a commission platform for listing products in its search
comparison. Currently, the rate is 7.5% of the sale price for transactions
more than $15.00; for transactions less than $15.00, the fee is $1.00
per sale. More information.
Froogle: Unlike most other
shopping engines, Google's Froogle (pronounced "frugal" and
still in BETA development) does not require merchants to pay to have their
products listed. Froogle may have already automatically indexed your site,
but if it's not submit your data feed. For more information on Froogle
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Jerry West is the Director of Internet Marketing for Web
Marketing Now. He has been consulting on the web since 1996 and has assisted
hundreds of companies gain an upper-hand over their competition. Visit Web Marketing Now for the
latest in marketing tips that are tested and proven.
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