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How To Test A Keyword For Success!
By Lil Waldner
Finding the successful keywords
is crucial in order to get not only a lot but
the right quality of traffic to the website.
Attractive Keywords are important for both:
search engine optimization and CPC campaigns.
It is a process of trial and errors and this
work needs a lot of dedication. People use keywords
in order to search what they need. A keyword
can be a single word or a phrase. You need to
expose your website with the right keywords
in order to attract people.
Preparatory work
You need to find out what
people are looking for on your website. What
are the relevant terms to search for the information
or offers on a certain website? If a website
sells e-books, the people might not only type
in the word e-book, they might look for a specific
e-book and use specific phrases. It makes a
difference, if a website offers e-books for
business purposes or entertainment. The people
could type in either marketing e-book, business
e-book, affiliate marketing e-book or star wars
e-book, Harry Potter e-book.
If there are famous brand
names on your website, you may use them to attract
people. An e-book website could be an affiliate
of Amazon and thus use the brand as keyword.
Test the keywords!
You will create a list of
keywords and you will need to test how popular
and useful they are. You may use these keywords
on your website, within the meta tags and in
the description and keyword list of your submissions
to directories and search engines. The internet
offers some useful and free tools to test them.
Testing keywords is recommendable.
Some useful, free tools for
testing keywords
The Keyword Selector Tool
of Overture lists a lot of suggestions with
alternatives of single keywords and phrases
of the tested keyword. It counts a search term
that has been used during a month. Thus the
popularity of keywords and phrases can be determined.
Google Adwords estimates
the possible traffic in clicks per day of a
keyword. It displays the possible average position
if using Google Adwords. It calculates the daily
costs according to a given budget. It finds
alternatives to each tested keyword. Google
shows the clickthroughrate CTR. This is the
percentage of clicks that a website receives
in relation to the impressions (the number of
times a website is shown). The higher the clickthroughrate
the stronger the keyword!
Goodkeywords is a free windows
software for finding the perfect set of keywords
for the webpages. The software can be downloaded.
No registration is required.
It is possible to subscribe
at Wordtracker.com. They submit regularily lists
with the most popular keywords in the internet.
This information can help to find out trendy
keywords as well as keywords that show a sustainable
popularity. Paris Hilton is a very popular keyword,
but is it useful for a website that sells e-books
about software applications?
Using, supervising and revising
keywords
It’s not easy to find
and choose the right keyword. The described
tools are very useful. The reality has to show
the results. It’s important to supervise
and track the used keywords weekly and to revise
them from time to time. Even a CPC campaign
on a small budget can be sufficient to determine
the trends and popularity of the used keywords.
About the Author
Lil Waldner is a business
economist. She is experienced in project management
and marketing. She has worked as editor of newspapers
and she has written booklets and essays with
economic and public issues.
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