1. |
Got milk? (1993) |
California Milk Processor Board |
2. |
Don’t leave home without it. (1975) |
American Express |
3. |
Just do it. (1988) |
Nike |
4. |
Where’s the beef? (1984) |
Wendy’s |
5. |
You’re in good hands with Allstate. (1956) |
Allstate Insurance |
6. |
Think different. (1998) |
Apple Computer |
7. |
We try harder. (1962) |
Avis |
8. |
Tastes great, less filling. (1974) |
Miller Lite |
9. |
Melts in your mouth, not in your hands. (1954) |
M&M Candies |
10. |
Takes a licking and keeps on ticking. (1956) |
Timex |
11. |
When it absolutely, positively has to be there overnight. (1982) |
FedEx |
12. |
Reach out and touch someone. (1979) |
AT&T |
13. |
A diamond is forever. (1948) |
DeBeers |
14. |
Finger-lickin’ good! (1952) |
Kentucky Fried Chicken |
15. |
The uncola. (1973) |
7-Up |
16. |
Let your fingers do the walking. (1964) |
Yellow Pages |
17. |
There are some things that money can’t buy.
For everything else there’s MasterCard. (1997) |
MasterCard |
18. |
What happens here, stays here. (2002) |
Las Vegas |
19. |
You’ve come a long way, baby. (1968) |
Virginia Slims Cigarettes |
20. |
We bring good things to life. (1981) |
General Electric |
21. |
Please don’t squeeze the Charmin. (1964) |
Charmin |
22. |
Does she or doesn’t she? (1964) |
Clairol |
23. |
Have it your way. (1973) |
Burger King |
24. |
I can’t believe I ate the whole thing. (1966) |
Alka-Seltzer |
25. |
Come alive! You’re in the Pepsi generation. (1964) |
Pepsi |
26. |
The ultimate driving machine. (1975) |
BMW |
27. |
The quicker picker-upper. (1991) |
Bounty |
28. |
Look, Ma, no cavities! (1958) |
Crest |
29. |
Pork. The other white meat. (1986) |
National Pork Board |
30. |
Pardon me, do you have any Grey Poupon? (1980) |
Grey Poupon |
31. |
Friends don’t let friends drive drunk. (1992) |
U.S. Dept. of Transportation |
32. |
Have a coke and smile. (1979) |
Coca-Cola |
33. |
I love New York. (1977) |
NY State Dept. of Econ. Development |
34. |
Betcha can’t eat just one. (1981) |
Lay’s Potato Chips |
35. |
Think outside the bun. (1998) |
Taco Bell |
36. |
The mind is a terrible thing to waste. (1972) |
United Negro College Fund |
37. |
It keeps going, and going, and going... (1989) |
Energizer Batteries |
38. |
Hey, Mikey...he likes it! (1972) |
Life Cereal |
39. |
This is your brain. This is your brain on drugs.
Any questions? (1987) |
Partnership for a Drug-Free America |
40. |
They’re gr-r-r-eat! (1950s) |
Kellogg’s Frosted Flakes |
41. |
The happiest place on earth. (1960s) |
Disneyland |
42. |
Beef. It’s what’s for dinner. (late 1980s) |
National Cattlemen’s Beef Assn. |
43. |
With a name like Smucker’s, it has to be good. (1962) |
Smucker’s |
44. |
Nothing comes between me and my Calvins. (1979) |
Calvin Klein Jeans |
45. |
Is it live or is it Memorex? (1970s) |
Memorex |
46. |
Because I’m worth it. (1967) |
L’Oréal |
47. |
The few, the proud, the Marines. (1991) |
U.S. Marines |
48. |
Our repairmen are the loneliest guys in town. (1967) |
Maytag Appliances |
49. |
Put a tiger in your tank. (1964) |
Esso (Exxon) |
50. |
You quiero Taco Bell. (mid-1990s) |
Taco Bell |
51. |
How do you spell relief? R-O-L-A-I-D-S. (1970s) |
Rolaids |
52. |
This Bud’s for you. (1970s) |
Budweiser |
53. |
When EF Hutton talks, people listen. (mid-1980s) |
EF Hutton |
54. |
It’s everywhere you want to be. (1988) |
VISA |
55. |
I’ve fallen and I can’t get up. (1990) |
LifeCall |
56. |
We make the money the old-fashioned way—we earn it. (1980s) |
Smith Barney |
57. |
Intel Inside. (early 1990s) |
Intel |
58. |
Don’t get mad. Get GLAD. (early 1980s) |
GLAD |
59. |
Like a rock. (1990) |
Chevy Trucks |
60. |
It takes a tough man to make a tender chicken. (1972) |
Perdue Chicken |
61. |
We will sell no wine before its time. (1970s) |
Paul Masson |
62. |
Fly the friendly skies. (1966) |
United Airlines |
63. |
Lifts and separates. (1960s) |
Playtex Cross-Your-Heart Bra |
64. |
Thank you for your support. (1985) |
Bartles & Jaymes |
65. |
Try it, you’ll like it. (1970s) |
Alka-Seltzer |
66. |
Think small. (1962) |
Volkswagen |
67. |
We answer to a higher authority. (1975) |
Hebrew National |
68. |
Get a piece of the rock. (1970s) |
Prudential |
69. |
The world’s favourite airline. (1983) |
British Airways |
70. |
Nothing runs like a Deere. (1972) |
John Deere |
71. |
Leave the driving to us. (1950s) |
Greyhound |
72. |
The world’s online marketplace. (late 1990s) |
eBay |
73. |
Quality is job one. (1979) |
Ford |
74. |
Drivers wanted. (1995) |
Volkswagen |
75. |
Think outside the box. (1990s) |
Apple Computer |
76. |
Bayer works wonders. (1960s) |
Bayer Aspirin |
77. |
The relentless pursuit of perfection. (1990s) |
Lexus |
78. |
The king of beers. (1950s) |
Budweiser |
79. |
Hertz puts you in the driver’s seat. (1961) |
Hertz |
80. |
Cotton. The fabric of our lives. (1989) |
Cotton Incorporated |
81. |
I want my Maypo. (1956) |
Maypo |
82. |
RAID kills bugs dead. (1966) |
RAID |
83. |
Fosters—Australian for beer. (1990s) |
Fosters Australian Beer |
84. |
Catch our smile. (1970s) |
Pacific Southwest Airlines (PSA) |
85. |
Pepperidge Farm remembers. (1970s) |
Pepperidge Farm |
86. |
Solutions for a small planet. (mid-1990s) |
IBM |
87. |
For those who think young. (1961) |
Pepsi |
88. |
My wife, I think I’ll keep her. (1971) |
Geritol |
89. |
Never let ‘em see you sweat. (1980s) |
Gillette |
90. |
I’d rather fight than switch. (1960s) |
Tareyton Cigarettes |
91. |
For fast, fast, fast relief. (1950s) |
Anacin |
92. |
A silly millimeter longer. (1970s) |
Chesterfield Cigarettes |
93. |
Take it all off. (1960s) |
Noxzema |
94. |
The spirit of ’76. (1960s) |
Unocal |
95. |
It’s not a job. It’s an adventure. (1980s) |
U.S. Navy |
96. |
Did somebody say McDonald’s? (1997) |
McDonald’s |
97. |
Ring around the collar. (1968) |
Wisk Laundry Detergent |
98. |
It’s not your father’s Oldsmobile... (1980s) |
Oldsmobile |
99. |
The toughest job you’ll ever love. (1970s) |
U.S. Peace Corps |
100. |
Share moments. Share life. (1990s) |
Kodak |
