Index Friendly Pages
It is vital to include unique content on your site. Your titles should be page specific, meaning that the title of each
page should be unique to the content on that page. This is also
true for your meta tags, specifically with the description and
keywords. When you update a page's content , review
the title, description and keyword tags to ensure they remain
relevant to the content. You should only separate pages when there is separate
content. Yahoo! would prefer to see one long page rather than five small
pages.
Avoid circulating "spam"
at all costs. This includes the use of "doorway pages" and
"doorway domains". Keyword stuffing should also be avoided. Hidden text (text that is the same color
as the background), hidden links, and even deceptive CSS can be
detected by the indexer and viewed as spam. Link Farms, massive
domain interlinking, off-topic links (which dilute valuable links), and cloaking are additional areas to avoid.
Report "Spam"
to Yahoo!
Report spam by emailing reportsearchspam@yahoo-inc.com.Be sure to include the keywords used in the search, offending URL, and why it is
considered spam.
Review Yahoo! Content
Guidelines
It is highly recommended that you keep up-to-date on the content
guidelines from Yahoo! at least once per quarter.
Designing in Flash
At this time, Yahoo! does not crack open Flash files to follow
links or extract textual elements. Even with the SDK from Macromedia,
the text extracted from SWF files proved of little, if any, value.
Content providers weren't optimizing the content
for the search engines.
Test Your Site
Use programs like Anawave's WebSnake to mimic a "crawl"
through your website to determine if a spider can deep crawl
your site.
