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Google/Yahoo! Recent Updates
by Jerry West
Updated April 30, 2007
With Google and Yahoo! consistently ranking as the
top two search engines, I'd like to introduce recent changes to both search engines.
Google
Google's PageRank information (the number of incoming links to a particular page) is updated at
least once per month. Of the
domains I've tracked, there was an 18% average increase,
which is higher than the 4.8% average monthly
increase this year. This is important, as Google
has purged over 1 billion pages from their index as of late. Despite the fact there are fewer pages in the index, the quantity of incoming links
is increasing. This points to a better overall
index.
What
Was Removed?
When Update Florida occurred, Google's intent
was to penalize and filter out affiliate content from their
search results. For example, searching for a
product would produce the same page, content,
and pricing for the top ten results, as all
the pages were from affiliates.
What's
Wrong With Affiliate Pages?
It is duplicate content, and Google is passionate about unique content. After Update Florida, which
penalized affiliate pages, Google then sought
after to remove the duplicate content completely
from their index. This is where the "purge" of one billion
pages came in. The process wasn't perfect, but the results in Google are cleaner than
they have been in the past.
Google continues
to reward sites that continually add new pages
of quality, unique, relevant content several times a month.
Next week I
will cover what to do and more importantly what
not to do to rank well in Google.
Yahoo!
The only real difference between the two engines
is the Yahoo! Paid Inclusion, or Site Match.
Yahoo! has been taking a lot of heat for using
paid inclusion, and their revenues have taken
a hit recently. It is still our recommendation
not to use their paid inclusion. I will show
you next week how to get listed in Yahoo! without
using the paid inclusion or the free submission
link.
Yahoo! Slurp,
the spider Yahoo! uses to index pages for their
search results, has been very active lately;
more active than in the last six months. Yahoo!
is aggressively seeking to out do Google in
terms of index size. Currently Yahoo! has just
under 2 million pages indexed, which is about
40% of Google's index.
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© 2004-2007, Web
Marketing Now
Jerry West is the Director of Internet Marketing.
He has been consulting on the web since 1996
and has assisted hundreds of companies gain
an upper-hand over their competition. Visit Web
Marketing Now for the latest in marketing
tips that are tested and proven.
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